Features / Proof ledgerIn buildIn build. The hub already logs every Meta send as sent, failed, queued or skipped.

A receipt for every conversion.

Every conversion Clickfall sends to an ad platform gets a receipt: event ID, HTTP status, the consent behind it and the time, reconciled daily against the platform.

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Illustrative

PlatformEventHTTPConsent

MetaPurchase200 ✓yes

Google Adspurchase200 ✓yes

TikTokCompletePayment200 ✓yes

Microsoft Adspurchase200 ✓yes

evt_01J9X3K7Q2 · 14:02:31.204 · reconciled ✓

The problem

Platforms tell you a send worked and stop there.

You can't check it, so you can't trust it.

1What Meta's Conversions API returns as events_received when it accepts one event. That reply, and the HTTP status, are what a receipt keeps.Source · Meta for Developers, Conversions API

How Clickfall does it

Three steps.

01Log every sendEvent ID and the time it left.

02Keep every replyHTTP status and what the platform said it received.

03Reconcile dailyOur count next to the platform's, with the gap.

The receipt

What you'll see in your hub.

Every line can be checked. This one is marked Illustrative until the feature is live on your account.

clickfall.co.uk/ledgerIllustrative

event_id: evt_01J9X3K7Q2
Platform: Meta · Purchase
HTTP: 200
Meta replied: events_received: 1
Sent: 14:02:31.204

What it's worth

Less wasted spend: spot a failed send before it costs a week of learning.

Works best with.

Apply for a founding slot

SendIn buildSend ad platforms the sales they missed.Conversion feedback CountIn buildModelled data, labelled. Your rules.Modelling rules WatchIn buildCatch broken links before your ads do.Broken links

The guideRun a holdout test without fooling yourselfHow to test whether server-side conversions really cut your costs: two separate sides, a card locked before day one, and enough conversions to see the answer.Read the guide · 10 min

FAQ

Asked about proof ledger.

Does a receipt show Meta’s match quality?

No. Meta scores Event Match Quality from 0 to 10 per event type in Events Manager, not per send. Clickfall sends a hashed email and nothing else about the person, by design, so expect a modest score.

What happens when a send fails?

It shows as failed with the HTTP status, and it is retried. Today the hub does this for Meta.

What can I check a receipt against?

Your own orders, and the platform’s reported conversions in the daily reconcile. Each receipt carries the event ID the platform used to deduplicate it against your pixel.

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