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Features / Consent splitIn buildIn build. Counted and observed data already exist in the hub; the split screens are next.

See who said yes. Count everyone else.

Every number split three ways: counted (everyone, no consent needed), observed (people who said yes) and inferred (a labelled estimate).

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Illustrative
Visits · this week7,798
Counted · not sent4,212
Observed · sent2,650
Inferred936
The problem

Most dashboards blend consented, modelled and missing data into one number.

You can't tell what's real, so you can't defend it.

£17.5mThe new maximum fine under PECR, or 4% of global turnover if higher. It was £500,000.Source · Data (Use and Access) Act 2025
How Clickfall does it

Three steps.

01Count everyoneStatistics only, nothing identifying. No consent needed in the UK.
02Mark who said yesConsent recorded per visitor, with the notice version and the time.
03Send only the yesesAd platforms get observed conversions. Nothing else.
The receipt

What you'll see in your hub.

Every line can be checked. This one is marked Illustrative until the feature is live on your account.

clickfall.co.uk/splitIllustrative
Visit
counted · nothing identifying
Consent
Yes · 14:01:58
Column
Observed
Notice version
2026-09-v1
Sent to
Meta
What it's worth

Spend on numbers you can defend to a client and a regulator.

Related

Works best with.

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CountIn buildModelled data, labelled. Your rules.Modelling rulesCountLiveYour data. Your domain. Your rules.First-party trackingSendIn buildSend ad platforms the sales they missed.Conversion feedback
The guideThe PECR statistics exemption explainedSince 5 February 2026, UK sites can count visits without consent, within limits. What the statistics exemption covers, what it never covers, and how to stay inside it.Read the guide · 9 min
FAQ

Asked about consent split.

Do I still need a cookie banner?

For anything identifying or sent to an ad platform, yes. Counting alone doesn't need one in the UK. Clickfall's own banner asks for exactly what needs a yes, with Reject as easy as Accept.

What happens to people who say no?

They're counted, with nothing identifying, and never sent anywhere.

Does the same rule apply in the EU?

No. The UK changed its law in February 2026; the EU hasn't. There, you still need a yes before anything non-essential.

This explains the law in plain English. It isn't legal advice.